LinkedIn; Your Personal Real Estate Ad
If you couldn’t tell already, we had a blast at the Haste and Hustle event in Niagara on Feb 9th and 10th. It was an incredible opportunity to network with other digital marketers throughout Canada, and exchange new ideas, theories and strategies for hustlin’ in the marketing world.
One of the most impressive speakers of the conference was personal branding expert, Paul Copcutt, whose speech on LinkedIn left us buzzing. His talk, titled “Where Sales and Marketing Meet” was all about how to effectively brand yourself using the employment oriented network, LinkedIn. Below were his top messages:
First Impressions Matter
People have attention spans for only 5-10 seconds, so people will judge your LinkedIn profile in seconds and choose whether to read on. Make a vital impression with your profile and make sure you get your messaging out about what you want it to say about you. This can be done with how you describe your skills, your profile picture, cover photo, media, attachments and bio.
Buzzwords Vs. Keywords
Paul asked everyone in the room to think for 20 seconds about ONE word that describes them. We were then asked to share that one word with the person sitting next to us. He then asked everyone if they had chosen one of the following words:
Not surprisingly, 80% of the room raised their hand. These 10 words, according to LinkedIn research, are the most overused, and employers suggest we remove them from our profiles completely. They are just ‘buzzwords’ not ‘keywords’ and they will not help us stand out from the crowd. LinkedIn also found that these three phrases in terms of your skill set should be removed because they are also overused and lack originality:
- Team building
- Process focused
Your Personal Real Estate
Paul suggested we think of our LinkedIn profiles as our personal real estate ads. What do we want to stand out? How do we want to be portrayed? What areas do we want to sell? The areas on our LinkedIn page we should fill out are: our achievements, testimonials, an area for people to get in touch with us, and uploading a video/ visual media component. This is very under-utilized.
Paul says that when we try to connect with someone new on LinkedIn, we should ALWAYS personalize the message and never use the generic, automated message that is often used instead. That personal touch will help you stand out, seem more professional, and more organized.
The 3 C’s
Paul encouraged everyone to spend just 5 minutes a day on LinkedIn to curate, connect and create!