Simple Tips to Increase Your Followers
Simply put, more followers means more exposure. Every business on Instagram wants to reach a wide audience to promote their products and services, and to engage with future customers. We all want more followers- but how can we achieve it, organically? Check out our simple tips below that will boost your exposure.
Tag, Tag, Tag!
If you or your business post a photo from a specific location (restaurant, museum, etc) always geotag the location. In addition, tag the location’s Instagram account and use it’s hashtag. For example, if you have a business meeting at Canoe, geotag Canoe, as well as tagging them (@canoerestaurant) and the hashtag #CanoeRestaurant. That way, your exposure is tripled, and you increase your accessibility.
Lauren Conrad, fashion designer, author and ex-reality TV star, has over 5.4 million followers on Instagram – so she’s obviously doing something right. If you look at her photos, they are all similar in filter, colour, theme and content. She favours light pastel colouring to feminine backdrops, which reinforces familiarity in the Insta-sphere. If you are consistent with what you post, and curate your content, people can easily recognize your brand without having to search.
Don’t Forget to #Hashtag
Using hashtags seems like a no-brainer. But, most people are not using hashtags to their advantage. If you use a hashtag that is too broad or too obscure, your posts will get get lost in the masses. If you’re having difficulty selecting the right hashtags for your business, refer to the internet! Our fav site for hashtags is Hashtagify which can easily get you pointed in the right direction.
Host a Contest!
To engage with new followers and give your current followers something to get excited about, set up frequent promotions, contests or giveaways. To enter, make the rules simple and straight forward – asking followers to re-post your content, or getting them to tag 2 friends in your post. At the conclusion of each contest, ask each recipient to tag you in a post that showcases what they have won.
If It Aint’t Broke – Don’t Fix It
Review all your Instagram posts, and see what content has been performing the best (most likes and comments). Take your top 10 most liked/ commented posts and see what they have in common. Do they all have the same filter? Caption? Theme? Subject matter? If your audience is making it clear what they like, keep doing it!
Have you been using any strategies that we have missed? We would love to hear from you!